How can we get millennials to care about personal finance?

The answer lied in strategic topic selection for the 8-part video series I developed, wrote, produced and hosted for Scotiabank.

By analyzing demographic trends and HuffPost audience interests, I crafted content that resonated deeply with the millennial audience.

Topics included renting versus buying
a home, saving for financial milestones, and managing a side hustle, ensuring the series was both engaging and
highly relevant.

DELIVERABLES: 8-Part Video Series + Social Promotion
PLATFORM: HuffPost Canada
ROLE: Producer, Writer, Host