NBCUniversal offered livestream shopping on E! Online, partnering with Firework to livestream Walmart’s top gift deals for the holiday season.

From Drew Barrymore’s kitchenware to toys for every age, Firework’s interactive shopping solution was able to drive consideration and conversions for viewers live and in replay.

I oversaw the technical implementation of the Firework player onsite, creative alignment of multiple brands and social content creation and promotion.