Using Firework’s SaaS B2B video commerce solutions, I created a targeted video strategy
and achieved significant returns for my client.

I lead strategic implementation of the Firework shoppable video player onsite, managed the creative and technical production of the livestream shopping show, and handled the ideation and production of social media content.

My deep understanding of content trends, particularly UGC video, and how it resonated
with our target demographic of caregivers, contributed to a 6x increase in livestream viewership, far surpassing campaign benchmarks.

PLATFORM: Firework on Vivvi & Bloom.com
DELIVERABLES: Interactive Livestream Shopping Show + 10 Social Videos
ROLE: Creative Services Lead