Gap tasked Firework with highlighting their top gift ideas for the holiday season.

The result was a 27min livestream shopping show co-hosted by actress, Selma Blair. Our client gained valued customer insights from Firework’s CMS data, which provided real-time analysis on which products, colours and styles shoppers were considering and purchasing.

PLATFORM: Firework on Gap.com, simulcast on Gap social platforms
DELIVERABLES: Livestream Shopping Show + Social Videos
ROLE: Creative Services