The path to sustainability.

How can we drive toward a greener future? That question was at the heart of The Drive 2.0, an 8-part branded video series produced by HuffPost Canada in partnership with Toyota.

As Senior Producer, I helped bring to life the stories of bold Canadian entrepreneurs who are building sustainable businesses—from transforming recycled chopsticks into furniture to reimagining the grocery experience through zero-waste models. Their stories were interwoven with Toyota’s Prius Prime, the brand’s first plug-in hybrid, showcasing how innovation and sustainability can go hand in hand.

This campaign paired climate-forward storytelling with Toyota’s brand values, inspiring audiences to rethink how small business can lead big change.

Platform: HuffPost Canada + Social
Deliverables: 8-part video series + social cutdowns
Role: Senior Producer